Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study
Abstract Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to meet functional or instrumental needs. Although research in neuroscience suggests that the values of hedonic and utilitarian goods are similarly represen...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2019-10-01
|
| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-019-52159-9 |