Innovative methods of influence on consumers: aromamarketing
The article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_97_101.pdf |