Innovative methods of influence on consumers: aromamarketing
The article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_97_101.pdf |
| _version_ | 1797334986485923840 |
|---|---|
| author | T.O. Oklander |
| author_facet | T.O. Oklander |
| author_sort | T.O. Oklander |
| collection | DOAJ |
| description | The article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments. |
| first_indexed | 2024-03-08T08:30:16Z |
| format | Article |
| id | doaj.art-3b6ce6ae734343e6bfd93f9442f025a1 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:30:16Z |
| publishDate | 2011-10-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-3b6ce6ae734343e6bfd93f9442f025a12024-02-02T03:23:11ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-10-0123/297101Innovative methods of influence on consumers: aromamarketingT.O. OklanderThe article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_97_101.pdfaromamarketinginnovative methodstarget marketmarketing tools |
| spellingShingle | T.O. Oklander Innovative methods of influence on consumers: aromamarketing Marketing i Menedžment Innovacij aromamarketing innovative methods target market marketing tools |
| title | Innovative methods of influence on consumers: aromamarketing |
| title_full | Innovative methods of influence on consumers: aromamarketing |
| title_fullStr | Innovative methods of influence on consumers: aromamarketing |
| title_full_unstemmed | Innovative methods of influence on consumers: aromamarketing |
| title_short | Innovative methods of influence on consumers: aromamarketing |
| title_sort | innovative methods of influence on consumers aromamarketing |
| topic | aromamarketing innovative methods target market marketing tools |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_97_101.pdf |
| work_keys_str_mv | AT tooklander innovativemethodsofinfluenceonconsumersaromamarketing |