Slow tourism motivations: a factor/cluster segmentation approach
Market segmentation has become a valuable instrument in planning appropriate marketing strategies. Therefore, the overall purpose of this study is to explore slow tourists’ characteristics, revealing the differences in their motivations using a factor/cluster market segmentation approach. The sample...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-06-01
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| Series: | Research in Hospitality Management |
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| Online Access: | http://dx.doi.org/10.1080/22243534.2023.2239582 |