Face-saving and Seasonal Gifts: Analysis of Cultural Exchanges in the Confucian Market Place
Contrasting views on whether gifts are undervalued or overvalued have featured in the Western literature. Most previous studies point to gift undervaluation, which leads to receivers re-gifting or returning what they have received from their loved ones. This study takes the discussion further by in...
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| Format: | Article |
| Language: | English |
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EconJournals
2021-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/11202 |