Gender impact on consumer perception of packaging colour based on neuromarketing algorithms
The introduction of neuromarketing tools has created additional opportunities for deciphering consumer behaviour through studying neurophysiological responses to marketing incentives. The article aims to examine the effect of packaging colour on consumer behaviour when choosing cheese products. The...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2024-05-01
|
| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2024/1584 |