Enhancing the Value of Lifestyle Bundles
Research purpose. The study of marketing a lifestyle offering involves allowing brands from different categories to collaborate in giving, essentially, a new offering as a bundle to consumers. This is particularly important for brands operating in segments that have a significant loyalty or in segme...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-06-01
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| Series: | Economics and Culture |
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| Online Access: | https://doi.org/10.2478/jec-2019-0001 |