Digital transformation of the promotion of educational services of Kazakhstani universities

Abstract Digital channels have become the modern priority channels for promoting educational services. Integration into the international educational space, changes in the priority of communication channels, and digital transformation have led to the need to rethink existing approaches to the digita...

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Bibliographic Details
Main Authors: Venera Zarubina, Mikhail Zarubin, Zhaukhar Yessenkulova, Rassima Salimbayeva, Gulbarshyn Satbaeva
Format: Article
Language:English
Published: SpringerOpen 2024-01-01
Series:Journal of Innovation and Entrepreneurship
Subjects:
Online Access:https://doi.org/10.1186/s13731-023-00355-3