Influence of intrinsic and extrinsic factors on the sensory perception and intention to purchase buffalo meat by consumers in Southeast Brazil

Influence of intrinsic and extrinsic factors on the sensory perception and intention to purchase buffalo meat by consumers in Southeast Brazil

Abstract This study aimed to evaluate the effect of extrinsic factors (meat type, price, and nutritional claims) on purchase intention and the perception of intrinsic factors (tenderness, juiciness and flavor) in buffalo loin in a region of Brazil where the marketing of buffalo meat is not common. P...

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Bibliographic Details
Main Authors: Bruna Fernandes Andrade, Marielle Maria de Oliveira Paula, João de Deus Souza Carneiro, Paulo Rogério Fontes, Robledo de Almeida Torres Filho, Eduardo Mendes Ramos, Alcinéia de Lemos Souza Ramos
Format: Article
Language:English
Published: Instituto de Tecnologia de Alimentos (ITAL) 2022-11-01
Series:Brazilian Journal of Food Technology
Subjects:
Conjoint analysis
Purchase intention
Acceptance
Murrah, Nellore, Angus
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232022000100448&tlng=en

Internet

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1981-67232022000100448&tlng=en

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