Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19

Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19

Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online sur...

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Bibliographic Details
Main Authors: Hung Xin Li, Komal Hassan, Haider Ali Malik, Marhana Mohamed Anuar, Tariq Iqbal Khan, Mohd Rafi Yaacob
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Psychology
Subjects:
impulsive buying tendency
compulsive buying tendency
consumer resistance
digital innovation
perceived threat of COVID-19
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.912051/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.912051/full

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