Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online sur...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.912051/full |
| _version_ | 1828729488305815552 |
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| author | Hung Xin Li Komal Hassan Haider Ali Malik Marhana Mohamed Anuar Tariq Iqbal Khan Mohd Rafi Yaacob |
| author_facet | Hung Xin Li Komal Hassan Haider Ali Malik Marhana Mohamed Anuar Tariq Iqbal Khan Mohd Rafi Yaacob |
| author_sort | Hung Xin Li |
| collection | DOAJ |
| description | Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested. |
| first_indexed | 2024-04-12T14:33:10Z |
| format | Article |
| id | doaj.art-3bf6765a38394ac5a7dd56562790d87a |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-12T14:33:10Z |
| publishDate | 2022-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-3bf6765a38394ac5a7dd56562790d87a2022-12-22T03:29:11ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-06-011310.3389/fpsyg.2022.912051912051Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19Hung Xin Li0Komal Hassan1Haider Ali Malik2Marhana Mohamed Anuar3Tariq Iqbal Khan4Mohd Rafi Yaacob5Department of Logistics Management, Faculty of Operation Research, National Defence University, Taoyuan, TaiwanDepartment of Home Economics, Faculty of Arts and Social Sciences, Lahore College for Women University, Lahore, PakistanFAST School of Management, National University of Computer and Emerging Sciences, Islamabad, PakistanFaculty of Business Economics and Social Development, Universiti Malaysia Terengganu, Kuala Nerus, MalaysiaDepartment of Management Sciences, The University of Haripur, Haripur, PakistanFaculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu, MalaysiaBased on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.912051/fullimpulsive buying tendencycompulsive buying tendencyconsumer resistancedigital innovationperceived threat of COVID-19 |
| spellingShingle | Hung Xin Li Komal Hassan Haider Ali Malik Marhana Mohamed Anuar Tariq Iqbal Khan Mohd Rafi Yaacob Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 Frontiers in Psychology impulsive buying tendency compulsive buying tendency consumer resistance digital innovation perceived threat of COVID-19 |
| title | Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 |
| title_full | Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 |
| title_fullStr | Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 |
| title_full_unstemmed | Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 |
| title_short | Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 |
| title_sort | impulsive and compulsive buying tendencies and consumer resistance to digital innovations the moderating role of perceived threat of covid 19 |
| topic | impulsive buying tendency compulsive buying tendency consumer resistance digital innovation perceived threat of COVID-19 |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.912051/full |
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