Gamification in marketing strategies on the example of the e-commerce market
A modern consumer using e-commerce can purchase products from companies operating throughout the country and abroad. This contributes to an increase in competition between entities with a similar offer and forces them to look for new ways to distinguish themselves from other companies. A modern way...
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| Format: | Article |
| Language: | English |
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Polskie Towarzystwo Ekonomiczne w Zielonej Górze
2022-07-01
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| Series: | Zeszyty Naukowe PTE w Zielonej Górze |
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| Online Access: | http://pte-zielonagora.home.pl/Files/files/zn16/10.pdf |