Transformation of consumer values among representatives of generation Z
The article examines the characteristics of consumer behavior of Generation Z representatives. An analysis of available literary sources has shown that the existing idea of A. Maslow’s hierarchy of needs is also undergoing a process of transformation. A number of identified changes are described. In...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/88/e3sconf_esmgt2023_05003.pdf |