Visual Experience and Its Role to Achieve the Perception in the Interactive Press Advertisement
The visual experience of the recipient affects his perception of the interactive press advertisement. When an advertiser places a set of familiar and existing elements within the recipient's visual memory, this makes the advertisement easier, but when the advertiser creates a set of strange and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2020-09-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_94521.html |