METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2019-02-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/261 |