METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/261 |
| _version_ | 1797972920183554048 |
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| author | N. Zemlyanskaya N. Kazakova M. Cherkasov |
| author_facet | N. Zemlyanskaya N. Kazakova M. Cherkasov |
| author_sort | N. Zemlyanskaya |
| collection | DOAJ |
| description | In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible approaches to definition of these indicators are shown. |
| first_indexed | 2024-04-11T03:56:03Z |
| format | Article |
| id | doaj.art-3c191d35e6034b69bc160c866f577c76 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 |
| language | English |
| last_indexed | 2024-04-11T03:56:03Z |
| publishDate | 2019-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-3c191d35e6034b69bc160c866f577c762023-01-02T00:29:24ZengPublishing House of the State University of ManagementВестник университета1816-42772019-02-01058183261METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODSN. Zemlyanskaya0N. Kazakova1M. Cherkasov2ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible approaches to definition of these indicators are shown.https://guuvest.elpub.ru/jour/article/view/261качество товараконкурентоспособность товаранорма потребительной стоимостимасса потребительной стоимости |
| spellingShingle | N. Zemlyanskaya N. Kazakova M. Cherkasov METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS Вестник университета качество товара конкурентоспособность товара норма потребительной стоимости масса потребительной стоимости |
| title | METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS |
| title_full | METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS |
| title_fullStr | METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS |
| title_full_unstemmed | METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS |
| title_short | METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS |
| title_sort | methodical approach to an assessment of a level of quality and competitiveness of goods |
| topic | качество товара конкурентоспособность товара норма потребительной стоимости масса потребительной стоимости |
| url | https://guuvest.elpub.ru/jour/article/view/261 |
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