Place of branding in the modern marketing concept
The article explored the evolution of competitiveness factors and shows the growing role of branding. Summarizes the market trends and complemented the main marketing priorities intoday's environment. It is investigated the nature of the new concepts of marketing, which embodies thevarious sour...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_89_97.pdf |