Place of branding in the modern marketing concept
The article explored the evolution of competitiveness factors and shows the growing role of branding. Summarizes the market trends and complemented the main marketing priorities intoday's environment. It is investigated the nature of the new concepts of marketing, which embodies thevarious sour...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_89_97.pdf |
| _version_ | 1797329926386352128 |
|---|---|
| author | N.V. Ivashova |
| author_facet | N.V. Ivashova |
| author_sort | N.V. Ivashova |
| collection | DOAJ |
| description | The article explored the evolution of competitiveness factors and shows the growing role of branding. Summarizes the market trends and complemented the main marketing priorities intoday's environment. It is investigated the nature of the new concepts of marketing, which embodies thevarious sources of competitiveness of goods. It is defined the place of branding in marketing enterprise system, forms of its integration and its relationship with concepts of marketing. |
| first_indexed | 2024-03-08T07:12:26Z |
| format | Article |
| id | doaj.art-3c1f2e2eaa7f402dbed8b009ebd66a21 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:12:26Z |
| publishDate | 2011-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-3c1f2e2eaa7f402dbed8b009ebd66a212024-02-03T02:17:16ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-12-0124/28997Place of branding in the modern marketing conceptN.V. IvashovaThe article explored the evolution of competitiveness factors and shows the growing role of branding. Summarizes the market trends and complemented the main marketing priorities intoday's environment. It is investigated the nature of the new concepts of marketing, which embodies thevarious sources of competitiveness of goods. It is defined the place of branding in marketing enterprise system, forms of its integration and its relationship with concepts of marketing.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_89_97.pdffactors of competitivenessbrandmodern marketing conceptmarketing systemmarket trends |
| spellingShingle | N.V. Ivashova Place of branding in the modern marketing concept Marketing i Menedžment Innovacij factors of competitiveness brand modern marketing concept marketing system market trends |
| title | Place of branding in the modern marketing concept |
| title_full | Place of branding in the modern marketing concept |
| title_fullStr | Place of branding in the modern marketing concept |
| title_full_unstemmed | Place of branding in the modern marketing concept |
| title_short | Place of branding in the modern marketing concept |
| title_sort | place of branding in the modern marketing concept |
| topic | factors of competitiveness brand modern marketing concept marketing system market trends |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_89_97.pdf |
| work_keys_str_mv | AT nvivashova placeofbrandinginthemodernmarketingconcept |