Geolocation Services and Marketing Communication from a Global Point of View

Research background: Electronic communication fundamentally influences social behavior of the society. An unlimited virtual connection to the outside world and the minimal costs needed to reach out to a particular subject cause personal contact to become of marginal importance. The starting point ma...

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Bibliographic Details
Main Author: Madleňák Adam
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_02040.pdf