Selection of Sales Mode for E-Commerce Platform Considering Corporate Social Responsibility

Selection of Sales Mode for E-Commerce Platform Considering Corporate Social Responsibility

From the perspective of corporate social responsibility (CSR) of the e-commerce platform, this paper investigates the choice of e-commerce platform for wholesale sales, agency sales, and hybrid sales modes when the manufacturer has both an offline retail channel and an e-commerce platform channel. T...

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Bibliographic Details
Main Authors: Min Xiao, Qingqing Gu, Xinhua He
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:Systems
Subjects:
corporate social responsibility
e-commerce platform
sales mode selection
Stackelberg game model
Online Access:https://www.mdpi.com/2079-8954/11/11/543

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https://www.mdpi.com/2079-8954/11/11/543

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