Communication and Library Marketing. Literature Review, academic and professional courses in Italy
This paper sets out to sketch a review of the literature, training courses and scientific and professional debate on library marketing and promotion, with a particular focus on the Italian case. Starting from Norman O. Gene's detailed account (1982) of the emergence of library marketing in int...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2025-01-01
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| Series: | JLIS.it |
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| Online Access: | https://www.jlis.it/index.php/jlis/article/view/609 |