New product development: From idea to market launch ‒ evidence from Kosovo banking sector
Purpose: New products are vital to the success of firms and represent opportunities for business growth and development. The transition from the idea to the launch of a new product represents a process as complex as it is interesting for a firm. This is especially true for banking products. The purp...
| Главные авторы: | , |
|---|---|
| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
Faculty of Economics and Business in Osijek
2021-01-01
|
| Серии: | Ekonomski Vjesnik |
| Предметы: | |
| Online-ссылка: | https://hrcak.srce.hr/file/392370 |