Risk Analysis of New Product Development Using Bayesian Networks
The process of presenting new product development (NPD) to market is of great importance due to variability of competitive rules in the business world. The product development teams face a lot of pressures due to rapid growth of technology, increased risk-taking of world markets and increasing varia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=217&sid=1&slc_lang=en |