Marketing Communication Barriers and How to Overcome Them
Marketing communications create a positive brand image and attract potential consumers while providing close interaction with the target audience and increasing competitiveness. By combining approaches and tools, food companies increase the effectiveness of marketing communications and avoid communi...
Main Authors: | , , |
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Format: | Article |
Language: | Russian |
Published: |
Kemerovo State University
2023-06-01
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Series: | Техника и технология пищевых производств |
Subjects: | |
Online Access: | https://fptt.ru/en/issues/21711/21733/ |