Factors Influencing Women’s Buying Decisions while Shopping for Lingerie Products Online
One reason driving lingerie sales in India is growing e-commerce and a rising demand for premium brands. With improved technologies, many lingerie producers are using delicate fabrics and intricate lace trimmings for lingerie of different styles to enhance lingerie demand in the country. Rising dem...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2021-12-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/11959 |