Factors Influencing Women’s Buying Decisions while Shopping for Lingerie Products Online

Factors Influencing Women’s Buying Decisions while Shopping for Lingerie Products Online

One reason driving lingerie sales in India is growing e-commerce and a rising demand for premium brands. With improved technologies, many lingerie producers are using delicate fabrics and intricate lace trimmings for lingerie of different styles to enhance lingerie demand in the country. Rising dem...

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Bibliographic Details
Main Authors: Dibyendu Bikash Datta, Partha Seal, Sanjana Mariam George, Senjuti Roy
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2021-12-01
Series:Tekstilec
Subjects:
buying decisions
online shopping
lingerie
quality
variety
discounts
Online Access:https://journals.uni-lj.si/tekstilec/article/view/11959

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