Impact of Privacy Messaging on COVID-19 Exposure Notification App Downloads: Evidence From a Randomized Experiment

Impact of Privacy Messaging on COVID-19 Exposure Notification App Downloads: Evidence From a Randomized Experiment

Introduction: Digital contact-tracing smartphone apps have the potential to slow the spread of disease but are not widely used. We tested whether messages describing how a COVID-19 digital contact-tracing app protects users’ privacy led to increased or decreased intentions to download the app by eit...

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Bibliographic Details
Main Authors: Laura A. Gibson, PhD, Erica L. Dixon, PhD, Marissa A. Sharif, PhD, Anyara C. Rodriguez, BA, Joseph N. Cappella, PhD
Format: Article
Language:English
Published: Elsevier 2023-03-01
Series:AJPM Focus
Subjects:
Health communication
media campaigns
privacy
digital contact-tracing apps
COVID-19
Online Access:http://www.sciencedirect.com/science/article/pii/S2773065422000578

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http://www.sciencedirect.com/science/article/pii/S2773065422000578

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