An Empirical Study of Authenticity Dimensions of Local Catering Brands and Its Influence Mechanism on Recommendation Intention in Tourism Context

Pertinent evidence clearly shows that food not only meets the basic needs of tourists, but is also an important carrier of the tourist experience. We investigated the type of restaurants that tourists favor. Obtaining tourists' identity from food and beverage brands is crucial. Authenticity has...

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Bibliographic Details
Main Authors: Zhao Zhifeng, Li Zhiwei
Format: Article
Language:zho
Published: Editorial Committee of Tropical Geography 2023-07-01
Series:Redai dili
Subjects:
Online Access:http://www.rddl.com.cn/CN/10.13284/j.cnki.rddl.003710