MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
The article is devoted to a problem of understanding the marketing place and essence for innovation product startup. It is shown that innovation startup marketing consists of a complex actions differ at any stages. Startup marketing model to find the idea of an innavative technological product is fo...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/916 |