The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka
Appreciating the massive popularity of Facebook worldwide the purpose of this study was identifying the Facebook marketing activities that have impact on brand equity and studying the relative importance of each activity on brand equity creation. This paper reviews the literature on social media ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2018-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/5663 |