Learning to Dislike Chocolate: Conditioning Negative Attitudes toward Chocolate and Its Effect on Chocolate Consumption

Learning to Dislike Chocolate: Conditioning Negative Attitudes toward Chocolate and Its Effect on Chocolate Consumption

Evaluative conditioning (EC) procedures can be used to form and change attitudes toward a wide variety of objects. The current study examined the effects of a negative EC procedure on attitudes toward chocolate, and whether it influenced chocolate evaluation and consumption. Participants were random...

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Bibliographic Details
Main Authors: Yan Wang, Guosen Wang, Dingyuan Zhang, Lei Wang, Xianghua Cui, Jinglei Zhu, Yuan Fang
Format: Article
Language:English
Published: Frontiers Media S.A. 2017-08-01
Series:Frontiers in Psychology
Subjects:
evaluative conditioning
chocolate consumption
explicit attitudes
implicit attitudes
chocolate evaluation
Online Access:http://journal.frontiersin.org/article/10.3389/fpsyg.2017.01468/full

Internet

http://journal.frontiersin.org/article/10.3389/fpsyg.2017.01468/full

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