Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior
Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior. This study examines the impact of personalized advertisement and its effects on online impulse buying behavi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Seisense
2021-09-01
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| Series: | SEISENSE Business Review |
| Subjects: | |
| Online Access: | https://journal.seisense.com/sbr/article/view/660 |