Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior
Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior. This study examines the impact of personalized advertisement and its effects on online impulse buying behavi...
| Автори: | , , |
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| Формат: | Стаття |
| Мова: | English |
| Опубліковано: |
Seisense
2021-09-01
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| Серія: | SEISENSE Business Review |
| Предмети: | |
| Онлайн доступ: | https://journal.seisense.com/sbr/article/view/660 |