THE BEHAVIORAL PARADIGM SHIFT

Reflection on the paradigmatic change in finance academia through the importation of behavioral psychology concepts compared to the premise of rationality.

Bibliographic Details
Main Author: Hersh Shefrin
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-01-01
Series:RAE: Revista de Administração de Empresas
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/the_behavioral_paradigm_shift_1.pdf