THE BEHAVIORAL PARADIGM SHIFT
Reflection on the paradigmatic change in finance academia through the importation of behavioral psychology concepts compared to the premise of rationality.
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2015-01-01
|
Series: | RAE: Revista de Administração de Empresas |
Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/the_behavioral_paradigm_shift_1.pdf |