Service quality and customer satisfaction in the banking industry: an empirical study in Vietnam
Service quality and customer satisfaction play a vital role in any business. But it is particularly important in emerging markets such as Vietnam which still needs to catch up with western service standards. It is even more important in service industry as it deals with people. Further, local busine...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Business and Emerging Markets
2022-09-01
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| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.7089690 |