An assessment Model for Customer Relationship Management Process in Iranian Private-Commercial Banks
According to several reports, in spite of huge investment on customer relationship management (CRM), risk of implementing such projects is high. One of failure factors is having no method to assess CRM success comprehensively. Nowadays, classic financial methods are common ways for assessing marketi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-03-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_24890_264cd8190ade480f9d37569e1aeb8d34.pdf |