Analyzing the customer purchase data of an online shopping store by data mining: A real case study in Iran

Nowadays, online shopping plays a vital role in providing services and delivering goods to customers in the context of business intelligence and e-commerce. This research analyzes the customer purchase data of an Iranian online shopping company in Tehran. Among the available datasets provided by the...

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Bibliografski detalji
Glavni autori: Nima Moradi, Mosayeb Jalilian
Format: Članak
Jezik:English
Izdano: Ayandegan Institute of Higher Education, 2025-03-01
Serija:International Journal of Research in Industrial Engineering
Teme:
Online pristup:https://www.riejournal.com/article_205064_15595730a870899c74eef0ae18990011.pdf