A mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users
The Unified Payments Interface (UPI) represents a revolutionary advancement in mobile payment systems and has been primarily embraced by the middle and high-income segments of the Indian population. Its uptake among the low-income or those at the bottom-of-the-pyramid (BOP), characterized by individ...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2024-02-01
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| Series: | Banks and Bank Systems |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19601/BBS_2024_01_Joshi.pdf |