The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations

The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations

This paper examines the use of augmented reality technology in the design of packaging for takeaway food to assist in marketing. The research is divided into three studies for progressive investigation and analysis. Study 1 collected 375,859 negative evaluations of food delivery from the Internet an...

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Bibliographic Details
Main Authors: Chao Gu, Tingting Huang, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Shuyuan Lin, Hanchu Sun, Jie Sun
Format: Article
Language:English
Published: MDPI AG 2023-01-01
Series:Agriculture
Subjects:
augmented reality
takeaway food
user evaluation
technology incentive model
marketing
Online Access:https://www.mdpi.com/2077-0472/13/2/335

Internet

https://www.mdpi.com/2077-0472/13/2/335

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