Social Media Will Tell Your Story: The Digital Strategy of #Ham4Ham
During the first two years of the Hamilton show on Broadway, the #Ham4Ham lottery system provided fans waiting outside the theater with live performances that included the show's original cast. These included Hamilton songs, covers of other musicals, and different performing arts. Seeking to re...
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| Format: | Article |
| Language: | English |
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European Association for American Studies
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| Series: | European Journal of American Studies |
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| Online Access: | https://journals.openedition.org/ejas/19260 |