DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0
To overcome poverty in rural areas, one way is to carry out community empowerment to become independent, be able to compete in the era of industrial revolution 4.0 or the digital era and have the potential to contribute to state revenue. The presence of the 4.0 industrial revolution has caused the i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2022-06-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v4-n2/4.pdf |