DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0
To overcome poverty in rural areas, one way is to carry out community empowerment to become independent, be able to compete in the era of industrial revolution 4.0 or the digital era and have the potential to contribute to state revenue. The presence of the 4.0 industrial revolution has caused the i...
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| Format: | Article |
| Language: | English |
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University of Kragujevac
2022-06-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v4-n2/4.pdf |
| _version_ | 1818193399005577216 |
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| author | Wuri Handayani Onhi Yuliarti Semara Firda Rahayu Syahrial Shaddiq |
| author_facet | Wuri Handayani Onhi Yuliarti Semara Firda Rahayu Syahrial Shaddiq |
| author_sort | Wuri Handayani |
| collection | DOAJ |
| description | To overcome poverty in rural areas, one way is to carry out community empowerment to become independent, be able to compete in the era of industrial revolution 4.0 or the digital era and have the potential to contribute to state revenue. The presence of the 4.0 industrial revolution has caused the impact of intense competition, BUMDesa must be able to overcome these challenges creatively, product innovation, marketing, product packaging, human resource development, and technology. If society 4.0 allows anyone to access and share information on the internet. Society 5.0 is a term for an era where all technology is part of humanity itself. To take advantage of existing opportunities and also to answer the challenges of the 4.0 industrial revolution, Indonesian people are especially required to have capabilities in data, technology and human literacy. BUMDesa business actors as drivers of the village economy for the welfare of the Village Community to market their products. The concept of digital marketing for businesses in BUMDesa, namely BUMDesa business people can market their products from anywhere and anytime via the internet / online media. So the communication strategy carried out through digital marketing is the delivery of a positioning statement in every post in online media. BUMDesa in its marketing activities, in order to manage a better and more reliable marketing system, both for conventional marketing and digital marketing. |
| first_indexed | 2024-12-12T00:45:46Z |
| format | Article |
| id | doaj.art-3d1dd67ea0e446d28f649140a38206fb |
| institution | Directory Open Access Journal |
| issn | 2620-2832 2683-4111 |
| language | English |
| last_indexed | 2024-12-12T00:45:46Z |
| publishDate | 2022-06-01 |
| publisher | University of Kragujevac |
| record_format | Article |
| series | Proceedings on Engineering Sciences |
| spelling | doaj.art-3d1dd67ea0e446d28f649140a38206fb2022-12-22T00:44:07ZengUniversity of KragujevacProceedings on Engineering Sciences2620-28322683-41112022-06-014213714210.24874/PES04.02.004DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0Wuri Handayani0https://orcid.org/0000-0003-0148-8565Onhi Yuliarti Semara1https://orcid.org/0000-0002-2403-0103Firda Rahayu2https://orcid.org/0000-0002-2403-0103Syahrial Shaddiq3https://orcid.org/0000-0003-1939-7725Kalimantan Islamic University Muhammad Arsyad Al Banjari, Jl. Adhyaksa, Jl. Kayu Tangi 1 Jalur 2 No.2, Sungai Miai, Kec. North Banjarmasin, City, South Kalimantan 70123, Country IndonesiaKalimantan Islamic University Muhammad Arsyad Al Banjari, Jl. Adhyaksa, Jl. Kayu Tangi 1 Jalur 2 No.2, Sungai Miai, Kec. North Banjarmasin, City, South Kalimantan 70123, Country IndonesiaKalimantan Islamic University Muhammad Arsyad Al Banjari, Jl. Adhyaksa, Jl. Kayu Tangi 1 Jalur 2 No.2, Sungai Miai, Kec. North Banjarmasin, City, South Kalimantan 70123, Country IndonesiaKalimantan Islamic University Muhammad Arsyad Al Banjari, Jl. Adhyaksa, Jl. Kayu Tangi 1 Jalur 2 No.2, Sungai Miai, Kec. North Banjarmasin, Banjarmasin City, South Kalimantan 70123, Country IndonesiaTo overcome poverty in rural areas, one way is to carry out community empowerment to become independent, be able to compete in the era of industrial revolution 4.0 or the digital era and have the potential to contribute to state revenue. The presence of the 4.0 industrial revolution has caused the impact of intense competition, BUMDesa must be able to overcome these challenges creatively, product innovation, marketing, product packaging, human resource development, and technology. If society 4.0 allows anyone to access and share information on the internet. Society 5.0 is a term for an era where all technology is part of humanity itself. To take advantage of existing opportunities and also to answer the challenges of the 4.0 industrial revolution, Indonesian people are especially required to have capabilities in data, technology and human literacy. BUMDesa business actors as drivers of the village economy for the welfare of the Village Community to market their products. The concept of digital marketing for businesses in BUMDesa, namely BUMDesa business people can market their products from anywhere and anytime via the internet / online media. So the communication strategy carried out through digital marketing is the delivery of a positioning statement in every post in online media. BUMDesa in its marketing activities, in order to manage a better and more reliable marketing system, both for conventional marketing and digital marketing.https://pesjournal.net/journal/v4-n2/4.pdfdigital marketingintegrated marketing communication strategyvillage owned business agencies4.0 industrial revolutionsociety 5.0 |
| spellingShingle | Wuri Handayani Onhi Yuliarti Semara Firda Rahayu Syahrial Shaddiq DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 Proceedings on Engineering Sciences digital marketing integrated marketing communication strategy village owned business agencies 4.0 industrial revolution society 5.0 |
| title | DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 |
| title_full | DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 |
| title_fullStr | DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 |
| title_full_unstemmed | DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 |
| title_short | DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0 |
| title_sort | digital marketing as an integrated marketing communication strategy in village owned business agencies badan usaha milik desa bumdesa based on local wisdom in the era of industrial revolution 4 0 and society 5 0 |
| topic | digital marketing integrated marketing communication strategy village owned business agencies 4.0 industrial revolution society 5.0 |
| url | https://pesjournal.net/journal/v4-n2/4.pdf |
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