Factors affecting purchase intention and consumer behavior of gym equipment through live streaming
This study looks into why more people are choosing to shop through live streams rather than in traditional, physical stores. Despite the growing trend, there's not much information on why this shopping method is preferred. The goal of this research is to explore the reasons behind cons...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Science Extension (IASE)
2024-01-01
|
| Series: | International Journal of Advanced and Applied Sciences |
| Online Access: | https://www.science-gate.com/IJAAS/2024/V11I1/1021833ijaas202401014.html |