PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN
The purpose of this research is to determine the effect of brands, prices, and packaging on Nexfood consumer purchasing decisions. The population used is 108 people from consumers of Nexfood. The number of samples used for this research is 40 people from Nexfood consumers. The variables in this rese...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2020-01-01
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| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/157 |