Use of Semiotics in a Classic Pakistani Commercial: An Empirical Study
The aim of this research is to explore how semiotics is used by different brands in commercials in order to influence the audience and how much is their effect on them. Semiotics is the study of signs, symbols and colors. They all carry meanings which is difficult for a layperson to decode. Some k...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sindh Madressatul Islam University Karachi
2022-09-01
|
| Series: | Sindh Journal of Linguistics |
| Online Access: | http://sindhjol.smiu.edu.pk/sindhjol/index.php/sindhjol/article/view/7 |