Marketing Intelligence: Boom or Bust of Service Marketing?
Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed to the optimization of customer experiences, e.g., supported by mobile, pe...
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| Format: | Article |
| Language: | English |
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Universidad Internacional de La Rioja (UNIR)
2023-03-01
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| Series: | International Journal of Interactive Multimedia and Artificial Intelligence |
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| Online Access: | https://www.ijimai.org/journal/bibcite/reference/3192 |