A conceptual and empirical validation of the household lifecycle concept in South Africa
The family life cycle theory was used in the research as a tool for segmenting markets and developing marketing strategy. Households are not always family based and can take the form of single households, same gender households, and cohabiter-type households, each displaying distinctly different con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2003-10-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/107 |