Desempenho Competitivo da WEG: Uma Análise à Luz da Adaptação Estratégica
The main goal of this paper is to analyze the competitive performance of WEG Company, taking into consideration the macroeconomical scenario, between 1990 and 2002, and WEG’s strategic adaptation process. Firstly, we discuss, in a theoretical way, the concepts of competitiveness and strategic adapta...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2011-11-01
|
| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.contextus.ufc.br/index.php/contextus/article/view/144/124 |