Desempenho Competitivo da WEG: Uma Análise à Luz da Adaptação Estratégica

Desempenho Competitivo da WEG: Uma Análise à Luz da Adaptação Estratégica

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The main goal of this paper is to analyze the competitive performance of WEG Company, taking into consideration the macroeconomical scenario, between 1990 and 2002, and WEG’s strategic adaptation process. Firstly, we discuss, in a theoretical way, the concepts of competitiveness and strategic adapta...

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Bibliographic Details
Main Authors: Gabriela Gonçalves Silveira Fiates, André Luis Leite, Genésio Vegini
Format: Article
Language:English
Published: Universidade Federal do Ceará 2011-11-01
Series:Contextus
Subjects:
Competitive performance
Strategic adaptation
WEG
Desempenho competitivo
Adaptação estratégica
Online Access:http://www.contextus.ufc.br/index.php/contextus/article/view/144/124

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