Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia
This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in M...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-04-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221095012 |